Axe Gaming | League of Legends

Axe gaming Insta channel goes to the insane World Championships of online gaming sensation League of Legends.
Ogilvy's social team based in the UK office brought me on board to produce a fast paced, multi-crew shoot for Axe (Lynx) at the League of Legends World Championships in Paris. The content, destined for Axe's global Instagram channel, formed a 12 post multi-format grid and celebrated the brands involvement at the games.

Format: Branded Online Content 12 X Instagram posts, 1 X highlights film

Production Company: Ogilvy